The environment and sustainability are important factors in strategic company management. The expectations and questions of customers, consumers, media, investors and lenders are constantly growing. Society and business have concerns about climate change and CO2. Our industry can make significant contributions by focusing on our own topics such as recycling-friendly design or the use of recyclates.
The entire plastics packaging industry faces the task of positioning itself with regard to ecological and social issues. To this end, we conduct a constructive dialogue with relevant players from politics and society. In this process, we prepare position papers, environmental assessments and studies to demonstrate that our industry is aware of its responsibility – and that we are meeting it.
Sustainability of the plastics packaging industry
In 2018, we – the German Association for Plastics Packaging and Films – set ourselves the ambitious target of strengthening the circular economy. The intention is to use at least one million tonnes of recycling material (or renewable raw materials) in the production of plastics packaging in Germany by 2025. In 2017, Germany manufacturers used 400,000 tonnes of recyclate (the technical term for recycling material used in manufacturing ) in the production of plastic packages.
With the significant increase in the use of recycling material we wish to send out a strong signal that Germany intends to reaffirm its leading role in Europe.
At least 90 per cent of household packaging is to be recyclable or reusable by 2025. This figure is already 75 per cent of plastic packages when measured in terms of their quantities in the “yellow sack” scheme and PET beverages container collection.
90 per cent is a realistic and also ecologically sound figure because a lot of packaged products are imported from abroad. Moreover, some modifications to packaging may have an overall negative impact in ecological terms.
By way of example, ultra-thin films with highly effective barrier layers provide sensitive food with very efficient protection. Recyclable alternatives require more material. However, there is potential in a number of areas for improving recyclability without compromising material efficiency. This is where we intend to concentrate our efforts.
Insufficiently packaged materials have as great an impact on the environment as over-packaged goods. The golden rule is, therefore, to achieve the highest protective effect with as little packaging as possible. Eco design – designing for recycling – aims to minimise environmental pollution through packaging and the packaged goods over the entire product life cycle.
It is not just the visible characteristics of the packaging itself that are important in the eco design process – the system of goods logistics and waste disposal can also influence it. These aspects may often have a greater environmental impact than the design of the package itself.
As IK Industrievereinigung Kunststoffverpackungen e.V., we initiated the Eco Design Round Table. Its members cover the entire value chain. In 2019, the Round Table presented its “Management Guidelines for the Eco Design of Plastic Packaging”, which provides companies with practical assistance.
In the IK Bioplastics working group, we concentrate on all issues relating to the topic of packages and films made from bioplastics. These start with the production and availability of raw materials and also cover such aspects as the quality characteristics of bioplastics, areas of application, market development and also recovery.
In 2014, we joined forces with the French industry association Elipso to publish the IK-ELIPSO policy paper, which was revised in 2017.
In recent years, the debate about bioplastics has concentrated in particular on the aspect of the use of renewable raw materials for plastic products. Both ELIPSO and we regard this general trend to bio-based plastics as something positive. It is an additional source of raw materials for manufacturers of plastic packages.
The Institute for Bioplastics and Bio Composites of Hanover University of Applied Sciences operates an information platform for bioplastics that gives free access to a large amount of numbers, facts, data and statistics about the global bioplastics market.
With its plastics strategy published at the beginning of 2018, the EU Commission formulated and addressed its demands for the a circular economy of plastics packaging while also outlining measures aimed at promoting the circular economy and curbing littering.
We welcomed the strategy and expressed our position in some detail. The core elements of the far-reaching EU plastics strategy for the plastics packaging industry are recycling-friendly design and increasing the share of recyclates. Fighting global littering is also in the industry’s interest to ensure plastic products remain sustainable for the future.
Our members are making their contribution towards closing circular flows with their sustainability targets. We call on all players in the value chain to assist them in this.