Communication and Public Relations are one of the central tasks of an industry association. In a society of more and more interest groups, the public presentation of an association’s position takes on special significance.
Successful opinion-forming works only if the respective target groups are addressed and reached. The IK Industrievereinigung Kunststoffverpackungen e.V. functions here as partner to the media for all matters of the plastic packaging industry. Usually econo-political, general economical, but also environmental and consumer policy related topics are in focus here. For example, the IK supports the idea to link ecology and economy. Also, the subject of sustainability is gaining more and more significance for communication.
Image campaigns for the branch, but also for individual product groups, such as for Forum PET , the Pro Stretch Initiative and for the EPS packaging Group are among others, part of the comprehensive service spectrum of the Association. The IK also provides support in product marketing and general marketing, organising aside from general presentations events and booths at trade shows for individual groups.